Pro-vitamin B5, also known as Panthenol, is a powerful skin and hair moisturizer. It is converted to pantothenic acid in the skin and incorporated as an important component in the energy cycle of the cell. This pro-vitamin also promotes epithelization (process of natural body healing) of the skin. Therefore, it serves as a great treatment of inflammatory processes. Also panthenol has the ability to attract liquids into the upper layer of the skin and is thus effective as a moisturizer and softener. It is an ideal component for the treatment of dry, scaly or rough skin. In a hair care products it has been used for years due to its functions as a humectant, that increases the water content of hair and improves its thickness, strength and elasticity.